I watched a documentary, “From jail to jihad”, which was broadcasted on Monday, 16th of June 2008, at 8.00 PM, on Channel 4. It is based on the radicalization of British prisoners into extremists on false Islamic ideologies. It also deals with the problems faced as well as measures taken by the British government to neutralize these youngster's religious beliefs and stop the spread of extremism.

Reporter Mr. Amil Khan reveals how the prisoners are misled through extremists inside the prison by addressing false Islamic preaching to the young prisoners, or by supplying of DVDs containing the speeches of some Islamic revolutionaries, or through literature material distributed inside the prison. These young prisoners are motivated, through this preaching, to commit crimes and violence against non-Muslim masses and are convinced by their guru extremists that, if committed against any non-Muslim, Islam justifies these acts. British government is also now taking strict measures to allocate Imams for friday prayers, who are highly qualified and righteous in Islamic ideologies.

These youngsters are full of anguish due to the street lives they live in. Extremists take advantage of these troubled youngsters and contact them either by staying outside the mosques or through the prisons. They gradually drag them into terrorist activities, blinding them on the false religious beliefs and radicalize them into Jihad, for the sake of Allah, the almighty.

I am now thinking of using this context to be the focusing point of my project. I am thinking about how advertising design can change the viewpoints of these youngsters, towards Islam, political violence, and terrorism. Concluding this, my campaign would now be targeted towards these radicalized youngsters.